Tradeshow Signage
One of the biggest projects I work on in my current role is designing the signage and wayfinding system for the tradeshow environment. I always approach the project by thinking of the attendees first: determining how they are likely to enter the building and move through the show floor, what they’ll need to find as they walk around, and how they can quickly understand the information presented as they move through the space. I integrate directional and branding signage pieces to establish a visual hierarchy and make it as intuitive as possible.
All photos by Scott Martin, Hed Hi Media
